Authors Red Door Blog
  • Writing

Mastering the Art of the First Reading | A Guide for Content Editors

In the world of publishing, the first reading of a manuscript is a crucial step in the editorial process. This initial review sets the stage for all subsequent revisions, aiming to refine a raw script into a polished gem that's ready for publication. As a content editor, your role involves a meticulous examination of the manuscript to ensure clarity . . .
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  • Marketing

Customer Loyalty Campaign | Engage and Retain with a Personal Touch

In today’s competitive marketplace, building and maintaining customer loyalty is crucial for long-term success. One effective strategy is the post-purchase engagement, specifically through a carefully crafted loyalty campaign that reconnects with customers one month after their initial purchase. This approach not only shows appreciation for their business but also opens the . . .
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  • Publishing

Trade Names and Business Filings | Navigating the Intricacies

When starting a new business, one of the most critical and challenging tasks is choosing and legally securing a trade name. A trade name, or DBA ("doing business as"), is not just a label but an essential aspect of your brand's identity and legal existence. This comprehensive guide will delve into the nuances of . . .
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L. A. Moeszinger

RIDGE PUBLISHING GROUP AUTHOR AND BLOGGER

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