Authors Red Door Blog
  • Publishing

Trade Dress | A Crucial Element of Brand Identity and Legal Protection

Trade dress, an often overlooked but pivotal aspect of intellectual property, plays a vital role in differentiating products and services in the market. This blog delves into the intricacies of trade dress, exploring its definition, legal protections under the Lanham Act, and practical implications for businesses looking to safeguard their brand identity. . . .
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  • Writing

Non-Fiction Writing Checklist Essentials for Aspiring Authors

Non-fiction writing has the profound power to influence, educate, and transform its readers. Professional non-fiction authors understand this power deeply, leveraging it to affect significant change through their words. With a well-established formula that's been honed over years, successful non-fiction authors consistently produce influential works by adhering to a structured writing . . .
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  • Marketing

Book Announcements | Mastering Reach with Book Announcements

In today’s competitive publishing environment, the announcement of a new book is more than a mere formality—it's a crucial component of a book's marketing and promotional strategy. For author-publishers, how you unveil your latest work can significantly influence its initial impact and long-term success. Effective book announcements can captivate potential readers . . .
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L. A. Moeszinger

RIDGE PUBLISHING GROUP AUTHOR AND BLOGGER

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