Authors Red Door Blog
  • Publishing

Trademark Protections | Best Practices for Ensuring Brand Integrity

In the ever-evolving landscape of the digital age, protecting a brand's identity through effective trademark usage is paramount. Trademarks not only differentiate products and services from those of competitors but also embody a company’s reputation. However, if not managed properly, trademarks can become vulnerable, losing their distinctiveness . . .
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  • Writing

Editorial Material and Commercial Tie-Ins in Book Publishing

In the ever-evolving landscape of book publishing, authors and publishers are continuously seeking innovative strategies to boost their book's visibility and sales. One such strategy involves the incorporation of editorial material that can create commercial tie-ins. While this can be a lucrative approach, it requires careful consideration and strategic planning to execute . . .
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  • Marketing

Speaking Engagements | Maximizing Book Promotion Strategy

As an author, speaking engagements are a golden opportunity to bring your book directly to potential readers, deepen your connection with them, and build a vibrant community around your work. These events, ranging from associations and clubs to conventions and tradeshows, offer platforms that are as diverse as they are . . .
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L. A. Moeszinger

RIDGE PUBLISHING GROUP AUTHOR AND BLOGGER

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